From video testimonies of individuals whose lives have been transformed by social services programs to national media coverage, the San Bernardino County Human Services Communications team has worked extensively to tell the stories of their departments and those they serve. Learn how the team that serves the largest geographic county in the United States has leveraged media relations, video and social media content to create an awareness of their agency’s services. With limited resources, their efforts have successfully generated national media coverage. Learn from their best practices in media relations including the low to no budget tools they use to “tell their story.”

Telling the Story of Human Services

• C.L. Lopez, Human Services Communications Officer, San Bernardino County