This session will promote an understanding of how to frame your message so it results in media coverage. It covers key elements of a news story, how to work with reporters, strategies for handling client confidentiality/sensitive topics while still communicating your important messages, and leveraging media opportunities to tell your agency’s stories.

Panelists:

• Alan Wang, Media Relations Specialist, Contra Costa County Employment and Human Services Department
• Tish Gallegos, Community/Media Relations Manager, Contra Costa County Employment and Human Services Department

Download Cracking the Media Code Presentation